For the complete published list for the 2023 FranchiseBusiness REVIEW Rock Stars, visit:
FranchiseBusinessReview.com/2023-Franchise-Rock-Stars
As a veteran and multi-store operator, Gary Ross joined the Mobility Plus network in 2021. To view a full video of Gary Ross' experience as a Veteran in franchising and why he joined Mobility Plus, visit:
MobilityPlus.com/Videos/Veteran-Experience
Mobility Plus submitted the Rock Star nomination after being awarded the #1 position by his fellow franchisees for the Peer Franchisee Award during the 2023 Mobility Plus Annual Conference. Fellow franchisees described Gary Ross as someone who is "always helpful on details of his operations, goes out of his way to help anyone, a source of information for testing new solutions."
During an interview, Gary Ross stated, "Giving back holds profound meaning for me, both personally and professionally. It serves as a cornerstone of my values and shapes my perspective on the world. The significance of giving back reflects a genuine desire to make a positive impact in the lives of others.".
See below Gary's full interview when we asked him about the importance of giving back and how it affects his life and business endeavors.
Giving Back; Why is it meaningful to you? What role does it play in your life and your business?
In my personal life, giving back allows me to connect with my community and contribute to causes that align with my passions and beliefs. It brings me immense joy and fulfillment to know that my actions, however small, can make a tangible difference in someone's life. Whether volunteering to serve on a local board or offering mentorship to aspiring individuals, giving back enables me to create meaningful connections, foster empathy, and inspire positive change.
Moreover, incorporating giving back into my business endeavors has proven invaluable. It enhances the reputation and social standing of my business and aligns it with a purpose beyond mere financial success. By integrating philanthropic initiatives into my business strategy, I cultivate a culture of compassion, empathy, and social responsibility among my team members. This not only boosts employee morale but also attracts like- minded individuals who are motivated by a shared desire to make a difference.
Ultimately, giving back is not merely a standalone activity or a momentary act of kindness. It is an integral part of my life's purpose and a driving force behind my business endeavors. By channeling my resources, skills, and influence toward making a positive difference, I strive to create a legacy that extends beyond personal achievements.
What is the biggest challenge you had to overcome as a business owner?
Capital is an essential element when establishing a thriving network of multiple small franchises within a local area, and a ballpark estimate for such an endeavor would be approximately $1 million. A substantial investment is necessary to ensure the successful establishment and growth of a chain of small franchises. This financial commitment allows for various crucial aspects to be addressed comprehensively, including but not limited to: Franchise Acquisition: The initial cost of acquiring multiple small franchises, encompassing licensing fees, legal agreements, and operational setup, demands a significant portion of the allocated capital.
Real Estate and Leasehold Improvements: Securing prime locations for each franchise, leasing or purchasing properties, and undertaking necessary improvements and renovations to create appealing and functional spaces require a substantial financial outlay.
Equipment and Inventory: Outfitting each franchise with the necessary equipment, machinery, technology, and initial inventory is a crucial component that contributes to operational efficiency and customer satisfaction.
Marketing and Advertising: A considerable portion of the allocated capital needs to be dedicated to marketing and advertising efforts to raise brand awareness, attract customers, and establish a solid customer base in the local area.
Staffing and Training: Hiring and training a competent and motivated workforce is essential for the smooth operation of each franchise. Allocating adequate funds for recruiting, onboarding, and providing comprehensive training programs ensures delivery of exceptional customer service and consistent brand representation.
Working Capital: Sufficient working capital is essential to cover ongoing expenses, such as payroll, utilities, maintenance, and unforeseen contingencies during the initial stages of the franchise operation.
By securing approximately $1 million in capital, you can lay a solid foundation for a successful string of multiple small franchises within a local area, ensuring the necessary resources are available to drive growth, operational excellence, and customer satisfaction.
What was your work history before you entered franchising? How did you apply those skills to your franchise?
Throughout my professional journey, I have held distinguished roles, each contributing to a diverse and extensive skill set. I proudly served as a Commander in the esteemed United States Navy, where I honed my leadership and operational expertise. Following my military service, I assumed the role of Engineering Manager at a prominent biotech plant, overseeing critical operations and driving innovation. Additionally, I was privileged to serve as a Senior HR Manager for a reputable Bay Area company, where I leveraged my strategic HR acumen to foster a high-performing workforce.
Complementing my practical experience, I possess a solid educational foundation. I completed my undergraduate studies in Systems Engineering at the United States Naval Academy, equipping me with a comprehensive understanding of complex systems and their optimization. Subsequently, I pursued a Master of Engineering Management at Old Dominion University, deepening my knowledge of effective management practices.
Moreover, I have undertaken advanced training in Nuclear Power Plant management and Resource Management, further enhancing my operational capabilities. I have also acquired esteemed certifications from renowned institutions. I hold a Diversity and Inclusion Professional certificate from Cornell University, which underscores my commitment to creating inclusive work environments. I am also a certified Train the Trainer by Out & Equal, a Senior Home Safety Specialist accredited by Age Safe America, and a Lift Squad certified installer through Harmar Academy.
Drawing from my rich professional background and comprehensive education, I have skillfully structured my organization to attract, nurture, and retain top talent. Furthermore, my expertise enables me to optimize the utilization of exceptional individuals within the team, establish streamlined systems and processes for consistent and desired outcomes, and adeptly navigate the dynamic and fast-paced landscape of startup environments.
With great pride, I leverage my collective experience and knowledge to drive success and excellence in every endeavor.
What advice do you have for someone considering a franchise?
Look for franchises that align with your interests, skills, and long-term goals.
Assess your strengths and weaknesses: Evaluate your skills, experience, and interests to determine if you are well-suited for franchising. Consider your management abilities, financial understanding, and willingness to follow established systems and procedures. Self-awareness is crucial to finding a franchise that fits your capabilities and passions.
Conduct due diligence: Once you've identified a potential franchise, conduct a comprehensive due diligence process. Review the franchise disclosure document (FDD) carefully, consult with a franchise attorney, and speak with current and former franchisees to gather insights about the business.
Understand the financials: Thoroughly analyze the financial aspects of the franchise opportunity. Consider the initial investment costs, ongoing royalty fees, marketing expenses, and potential return on investment. Review the financial projections provided by the franchisor and conduct your own research to assess the profitability and sustainability of the business model.
Seek professional advice: Engage with professionals who can provide guidance throughout the process. Consult with a franchise attorney to review legal documents and contracts.
Talk to existing franchisees: Reach out to current and former franchisees to gather firsthand experiences. Ask them about their challenges, successes, and overall satisfaction with the franchise. Their insights can provide valuable information and help you make an informed decision.
Understand the support and training provided: Evaluate the level of support and training the franchisor offers. A good franchise should provide comprehensive initial training, ongoing support, marketing assistance, and access to established systems and processes. This support can be instrumental in your success as a franchisee.
Consider the long-term commitment: Franchising often requires significant time and financial responsibility. Ensure you are prepared to dedicate the necessary effort, resources, and energy to make the franchise successful. Consider your personal and professional goals and assess if the franchise opportunity aligns with them.
Remember, thorough research and careful consideration are vital when entering the world of franchising. By evaluating different opportunities and understanding the risks and rewards involved, you can increase your chances of finding a franchise that suits your aspirations and leads to a fulfilling entrepreneurial journey.
For more information about franchising opportunities with Mobility Plus, visit:
MobilityPlus.com/Franchise
